Ways to Double Your Customer Base
Double the volume of business clients or customers within a single month by following simple but highly effective steps to generate leads and successfully convert them into paying customers. The secret to a truly successful business lies within a keen understanding of the needs and desires of the market – and it is ultimately individual people who constitute that market. By connecting to those who want the products and services offered and communicating consumer benefits to them, businesses gain new customers and clients. But the problem faced by many entrepreneurs is that they either fail to define their potential customers or they lack the skills, resources, and strategies necessary to forge valuable relationships with them. Promotion is essential, and a focused and effective marketing plan to promote one’s business can easily double the customer base within four weeks. By following a few tips and engaging in some time-tested initiatives, the process can be both easy and lucrative.
Build a Loyalty Ladder to Create “Raving Fans” – Loyal customers are ideal customers. Those loyalists who sometimes refer others to the business are even more
valuable because they are active advocates.
Identify a Target Market for Direct Mail – Direct mail campaigns work best for reaching a consumer demographic that is defined and identified as a focus group.
Create a Referral Program – Design a referral program that rewards customers for bringing others into the customer base.
Weed Out Bad Clients and Cater to the Best – Contrary to popular belief, it is sometimes advantageous to lose customers if the business owner deliberately
orchestrates the loss.
Create Strategic Business Alliances – By partnering with other businesses with which there is a common customer demographic but no actual direct competition, a company can expand its customer base quickly and easily.
Use Radio, TV, and Newspaper Advertising – Getting the word out through mass media is often the only thing necessary to vastly increase the number of
customers, but many businesses devalue this kind of effort because they are not willing to pay for advertising or they don’t understand how it can help.
Train and Support Employees to Improve their Skills – Valued employees are ones that business owners invest in to help them further their careers and skills by
developing a sense of ownership and responsibility that can boost a business’ customer base dramatically.
Convert a Single Customer into Multiple Customers – One of the easiest ways to increase the number of customers is to concentrate on those already in the database.
Go Online and Drive Traffic to the Brick and Mortar Location – Create a website and it will act as a customer magnet that never sleeps and a business presence that extends around the entire world almost overhead-free.
Increase Visible Exposure – Brand recognition is powerful, and we live in a visual world of shapes and colors that are constantly competing for our attention.
If you would like any further advice then contact me here at steven@garrardslondon.com.au or 0439 964 020.
